All posts by Alex Trew ↓
Intensive Wikipedia research tells me that Cheap Monday was founded in Stockholm twelve years ago by Örjan Andersson and Adam Friberg, two enterprising young Swedes who wanted to make some money selling clothes to their Scandinavian buddies. The original store was in a suburb of…
A: A Resounding “Of Course They’re Not. Someone care to explain to me where this bizarre new trend came from? Hawaiian shirts? He’s wearing sunglasses in case he looks directly at it. When you wear a Hawaiian shirt you are effectively using sartorial shorthand. Here’s…
If you were to judge a city solely on the clothes worn by its young people, you’d be forgiven for thinking Cardiff lay somewhere just west of New York and a little east of Los Angeles. Americana is everywhere here. Flat-peaked snapbacks and baggy basketball…
Chinos are jeans for people tired of denim, a fresh alternative for those weary of always choosing between the same old ‘dark-blue’ or ‘stonewash’. Casual enough to replace your favourite pair of baggy bootcuts, but with a made-an-effort smartness forever beyond the faithful 501’s, the…